Here's How You Can Make Another $20k/year From Your Website
Making $20k/year from your website sounds far-fetched, I know. But, when you begin to really think about it, it quickly begins to sound like something that is well within reach.
That being said, to make another $20k, your website needs to be in good shape. It needs to be professional, optimized for Google, and convert the visitors that find you.
Without any of those things, all you’ve got is an online business card.
Now, before I get to the juicy bits of the short post, I want to start out by saying that this is not the full article, that is soon to come.
So, by the end of this. If you want to learn more about creating a website that drives results and generates $20k/year (or more). Leave your information below so I can email you when the post is released.
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Here's How We Make This Happen
I’m going to briefly cover three things.
And the execution of these three things will determine if your site is another online business card or a high-performing sales machine. Let’s get into it.
1) The Layout
Anybody (for the most part) can create a decent looking website. But, as you are putting the site together, you need to be sure that your visitor will have no issues finding the things they’re looking for.
Remember, the harder it is for your visitor to navigate your site – the higher the chances they’ll leave!
That being said:
First, be sure that it is incredibly easy to navigate.
As I said above, the harder it is for your visitor to find what they’re looking for – the higher the chances they leave and go somewhere else. And we don’t want that to happen.
For starters, having a clear site navigation bar at the top, along with your phone number is a must for most businesses. Take a look at the image below for some ideas.
By keeping things incredibly simple, there is ABSOLUTELY no confusion on your visitor’s end. They know exactly what to do and where to find the information they need.
Second, your site needs to be professional.
It needs to properly represent the quality of the services you provide. In about 7 seconds, your visitor will have already established their lasting impression of your business, so you need to be sure it’s a good one.
Lastly, your site has to be mobile friendly!
It’s 2020, folks. That means more people than ever are using their phones to look for companies. If your website isn’t working on mobile, you are missing a huge amount of business. Frankly, that’s not only due to the fact that Google is penalizing your site, but because people can’t use your site properly on their phone.
Get this fixed ASAP!
2) Optimize For Google Search
Without traffic, your website is useless.
Now, if you want people to find your business online, you’re going to have to do some SEO (Search Engine Optimization). Put simply, this is the strategy of optimizing your website for Google’s search algorithms, so you ultimately begin showing up in the search results.
Now, before you begin getting your hands dirty and actually begin optimizing your website, you need to do your research.
This is so incredibly important. Because if you don’t, you could waste a ton of your time.
So, what do you look for.
As you are doing your research, with a tool such as the Google Keyword Planner, you are looking to identify what people are commonly searching for.
For example, if you’re a local lawn care company, you probably want to only show up when people are searching for lawn care in an area you serve.
That would look a little something like this:
If I’m a lawn care company that serves Dallas, Richardson, Frisco, and Plano – I want my website to only show up when someone searches “Lawn care in Plano, Tx” or “Lawn care in Dallas, Tx.”
The reason why I say do your research is because not every area has the same things being searched. It’s your job to identify what those search terms are so you can properly optimize your website.
One last thing, if you’re a business that serves multiple cities (similar to my example above), it can get tricky when trying to optimize one page for all of them.
As a business that serves more than one area, I would highly recommend that you build a specific page for each individual city/town you serve.
This is much easy to optimize for, plus you will generally see better results. See the example below:
3) Generate Leads (AKA. Conversions)
Alright, let’s tie all of this together.
Now that your website is bringing in traffic, you need to start figuring out how to hit that $20k/year objective. And I can tell you for certain that a professional design and SEO is not the full story.
To actually begin driving sales, we need to put ourselves in the visitor’s mind. What do we need to answer/address that will put them in the best position to make a buying decision?
Once we have a few questions/concerns in mind that may hold our visitor back from taking action, we can begin crafting our website content around those key points.
At the end of the day, your website is a sales tool. You need to ensure that the content on your site serves a purpose and isn’t just there to fill space.
Once we’ve answered/addressed their questions and concerns, it’s time to establish trust.
This can be done by implementing a few things on your website:
First, testimonials. These are an incredibly easy way to establish some initial trust and credibility with your visitor. Afterall, people want to hear what other people have to say – they don’t care if you (the business owner) claim your service is #1.
Second, REAL images. This is especially important when you are improving the look of something. This could be lawn care, house cleaning, auto detailing, whatever. With pictures, you can directly show them the quality of your work – reducing the risk they may feel when trying you for the first time.
Lastly, an awesome About Us page. This is another key way to establish trust. Many people want to know who they will be working with. If you can make your business feel more human and real, you will have a much easier time trying to persuade them to choose you over the “lifeless” competitor.
Finally, now that you’ve addressed their questions/concerns and you’ve established trust, you need to give them a clear way to get started.
Without specifically telling your visitor what to do next, they may get confused or flat-out leave your website.
With brightly colored, large buttons or short forms that allow you to collect contact information, you can begin capturing leads and generating sales.
There’s no silver-bullet to the placement of the buttons and forms, it’s your job to make it as easy as possible for them to get started. The harder it is, the lower the chances that they will take the next step.
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