Your website is the thing everyone sees when they’re first introduced to your business, so having the right design for your window cleaning website is critical.
Not only will this affect how people perceive you and the quality of your work, but it also plays a huge role in how frequently visitors take the next step to using your services.
Now, I’m not saying pretty window cleaning websites win every time.
While a clean, well thought out website is important to your business’s appearance online, it’s vastly more important to think through the strategy of what is needed to get people to take those next steps.
I’ve put together 8 examples of window cleaning website designs that nailed it – both in the clean-ness of their designs and their ability to convert visitors to leads.
1. Dutch Shine
Starting off with Dutch Shine Window Cleaning, you can immediately tell this is a professional business (…not just from the headline). Based on the image, this top slider doesn’t overload you with information. It provides a simple headline, along with the cities they service.
Looking at the remainder of the website, they do a really good job of answering potential questions. Not only that, but they also establish trust, something not many window cleaning websites actually do.
With testimonials, a portfolio, and images of the owners – Dutch Shine Window Cleaning nails it when it comes to establishing trust with the visitor.
Now let’s get into the nitty-gritty.
What did they do right:
- They have a simple, easy to ready headline that immediately reassures the visitor that they are in the right place.
- They provide buttons throughout the site for visitors to easily navigate from page to page (there are some improvements I would make, which I will talk about below).
- They use REAL IMAGES – Not stock photos. That’s a HUGE plus!
- Here’s another really important one: It works on mobile devices without any hiccups. I can’t tell you how many websites I’ve run into that don’t work on phones.
What could be changed:
- (Minor change) Dutch Shine Window Cleaning does a great job of displaying their testimonials, though they don’t display a headshot of the person who left that testimonial. Why is this an issue? When you have a face next to a testimonial, it sends the credibility of that testimonial through the roof – plus it gets people to stop scrolling and actually look at what you have to say.
- (Minor change) On some backgrounds, the text is a little challenging to read. Personally, I would find a background color that contrasts nicely with the text, just so the reader doesn’t struggle to read what you’re saying.
- (Minor change) As I said, they do a really good job of providing buttons throughout the website. One thing, I would potentially change would be to make the buttons bigger. In some areas, those buttons get pretty small, so all I would recommend doing is increasing their size.
Overall though, Dutch Shine Window Cleaning has done a really good job on their website. It’s clean, professional, and very well done!
Clear Choice Window Cleaning has a super simple website that seems to get the job done. One of the largest things they get right with the design of their website is the plentiful images of the owner and his family.
This is HUGE when building trust with the people who are making a decision to use your window cleaning services or not. If you can put a face to your business and make it feel less like a business transaction, it will be far easier to persuade someone you’re the right choice.
It’s also important to mention that, he shows this image at the very top or ‘above the fold.’ This means that the people who are landing on his website immediately see the faces of him and his family.
What did he do right with the design of his website:
- Prominently displays pictures of him and his family.
- Call-to-action buttons are well placed and easy to find throughout Clear Choice Window Cleaning’s website.
- One thing you’re beginning to see a bit more often are those floating contact bubbles in the bottom right corner of the screen. This makes it really easy for people to send him a question – which makes the visitor’s life really simple.
- FINALLY! A real About Us page. I’m beginning to see far too many About Us pages that read like they are a template. While there are aspects of his About Us page that feel a bit generic – he does get into a TRUE About Us discussion.
What could be changed on his website:
- LET’S SEE THOSE REVIEWS!! Clear Choice Window Cleaning has 42 Five Star reviews on Google alone. It would be awesome to see those throughout the website.
- I’ll give it to him, there are some really good photos around his website. Though, ideally for a service like window cleaning, you use little to no stock photos in the design of your website. Your photos should convey a message of quality and trust, and stock photos are a fake representation of that (regardless of how great your business is).
Once again this is a simple, but fantastic website to look at if you need any ideas for your own window cleaning website design.
Now, let’s talk about Gabes Spotless Window Cleaning. As I’ve already said, REAL faces are a huge deal on a website, especially when they are at the very top of the page.
Before I go any deeper here, I want to give them props for the placement of that blue box with their headline.
They could have easily put that blue box in the center of their banner and blocked all the faces in the image – but they didn’t. They found a position not only to keep those faces front and center, but they also managed to find a spot for their headline so it remains prominent on the page. Great Job!
Looking through the rest of their website, they do a very good job of establishing credibility – which is important to factor when designing a window cleaning website.
Near the top of the home page, they show that they’ve been in business for 17 years (actually, it’s now 20 years), received the 2018 Readers Choice Award, and they also show off the big brands they’ve served.
So, what did Gabe’s Spotless Window Cleaning get right:
- They used great images throughout their website that weren’t stock – they were real images!
- Nice bright/bold buttons to help the visitor take the next step.
- Instantly establishes credibility with the number of years in business, plus an awesome video testimonial (these are the best).
- They did a great job showing off their testimonials on all pages.
What could be changed:
- It would be nice to see some headshots next to testimonials. Once again, that really helps the increase the credibility of what they’re saying about your business.
Beyond that, I don’t have much else to critique. This is another great example of a well-done website.
Let’s talk about South Mountain Window Cleaning’s website design.
Right off the bat, you’re greeted with a to-the-point headline, a short video quickly describing what they do, and five reasons why the visitor should use their window cleaning services.
This is great, they are immediately answering the number one question “what do you do,” and giving them 5 reasons why they are different from everyone else.
As a cherry on top, just below that, they have a big red scheduling button for those people that have already made up their minds or for returning visitors.
Moving further down South Mountain Window Cleaning, not only do they do a good job of answering the key questions the visitor might have, but they also have testimonials right there on the home page.
And guess what… they have the headshot of the person who wrote the testimonials (this is great for establishing credibility). Awesome!
So, what did South Mountain Window Cleaning get right in their design:
- This website is incredibly easy to navigate. With the big red buttons and straight forward floating navigation, you’ll be able to get anywhere you need.
- They immediately answer the top three things in the visitor’s mind in the first 3 – 5 seconds of landing on the page. What do you do, what makes you different, what do I do to get started.
- With the exception of some background photos, they don’t use stock photos.
- Not only do they make testimonials prominent on the pages, but they also use the customer’s headshot. BIG PLUS!
- One last thing. They do a very good job of making their phone number obvious. It’s placed within a big red button, which makes it super easy to find.
What could be changed:
- One nit-picky thing would be to have all their buttons the same color. At the moment, some of their buttons are red and others are blue. Think of this as if you were training your visitors on what they should click on. Don’t complicate things for them and switch up the button colors willy-nilly. Have all your buttons red or blue – not both.
- There’s no About Us page! While South Mountain Window Cleaning does already address who they are on their website, having a separate page for people to seek out is important. People want to know who’s behind the business before they invite you into their home – make it easy for them to find that info.
Alright, let’s talk about the Uptown Window Cleaning website design. Immediately, you can tell this website is simple and professional. It’s super easy to find what you are looking for and covers most, if not all, the questions someone may have when they selecting a window cleaning business.
Now, I do want to direct your attention to the design of the home page banner. This here, in my opinion, is the best part of the website. Not necessarily in terms of how it looks, but in how the content is laid out.
You have their main headline at the top, four key points that may separate them from other businesses, a Call-to-action button, and three boxes describing their work.
Somehow, with all the information they are providing, they still managed to fit all of that above the fold – and it looks good as well! I’ll say that’s an accomplishment.
Let’s talk about what Uptown Window Cleaning got right in their design:
- It’s a super clean design! For the most part, it’s incredibly easy to find what you are looking for.
- NO STOCK PHOTOS! That’s how it should be on a window cleaning website.
- They have well-placed testimonials on their website, plus those testimonials have headshots to go along with them. Another BIG plus!
- While their About Us page is short and to the point, I feel it gets the job done. You have a great picture of both the owners, along with a quick description of them and Uptown Window Cleaning.
What could be improved:
- (Technical Improvement) Page Title Tags need some improvement. At this point, they indicate what page they are on and nothing else. For SEO purposes, have something like “Professional Window Cleaning in Pheonix, AZ.”
- While contact information is terribly difficult to find, ideally it would be a bit easier. Currently, you can only find contact information at the bottom of the home page. Something like that should be found near the top of the page.
- A Contact us page would be nice to see on this website. This would avoid cluttering up the navigation with a phone number. The point is just to say, make it easy for people to find those important details.
- Make those buttons a bit bolder. When it comes to Call-to-Action buttons, you want those to stand out a fair amount compared to the rest of the page. This is just so it captures the eye of the reader and is never lost as they are navigating.
At the end of the day, these are small improvements. The website is very clean and simple, which I like a lot. Overall, very well done.
While Shine Window Cleaning is a larger company, they did a good job of designing the website to feel small and easy to navigate. When you get to the scale of what they are now, most companies begin to overcomplicate things and in some cases that scares people off.
Immediately, I can tell they have all their bases covered. They’re answering the key questions, have plenty of call-to-action buttons, and display testimonials from customers.
One thing I do want to mention, and this is especially important to window cleaning businesses with multiple locations, is making it easy for people to find the location they are looking for.
As soon as I landed on their website, I was immediately greeted by a popup asking if this was my correct location and if I wanted to set this as my home address.
Why would they do this?
Because they have people all over the country coming to their website and they need to be sure they are serving them the correct information.
Then, when they return, they don’t have to do that process all over again, it’s saved and ready to be used for the next time.
What does Shine Window Cleaning website well:
- They do a very good job of addressing key questions and concerns. That is one of the most important things when designing a website that sells and they nailed it.
- Unfortunately, they don’t use customer headshots, but they do a good job of displaying their testimonials on their website.
- They have plenty of buttons on their page that makes it really easy for people to get where they need to go. Buttons are key not only to get people to take a certain action but to also help them navigate the website easier.
- For the most part, they do a good job of not using stock photos. I did spot one, but the rest looks to be high-quality original imagery.
What can be improved:
- While it is cool for animations to be used on your page, in some cases it can slow down the movement of a visitor. Here, every once in awhile the animation gets a bit ‘glitchy’ and I have to wait for the information to show up. Don’t make your visitor have to wait for your website content!
The biggest upside I see with the Windows by George website is the fact that all the information is clear and really easy to find. Everything is blocked out and very organized.
Unlike most websites, you don’t run the risk of running into a wall of text. While an ample amount of text is good for your website, visitors, and SEO – too much can overload your visitors.
This is true about their contact information as well. There are absolutely zero difficulties when it comes to finding their contact information. Not only is it at the top, but it also sticks with the screen as you scroll down the page.
What did Windows By George get right:
- It’s incredibly easy to navigate throughout the website. Everything is very clearly designed and laid out, so there is no confusion about where something is.
- Contacting them is also really easy. Not only is it easy to find their contact information, but there are also buttons and forms throughout the website.
- They also do a good job of displaying their testimonials. On the pages that need them, they are there as expected.
What about the things that could be improved:
- (Technical Improvement) Website title tags need improvement in general. As of right now, they just say “[name of page] – My CMS.” To rank better in Google, ideally, they are something more like “High Quality Window Cleaning in [City, State].”
- Some of the white text at the top of the page blends into the background. This is an easy fix but makes a big difference.
- Most of the images on the website appear to be stock photos, as I’ve said earlier in the article, especially for window cleaning websites, you use as little stock photos as possible.
Overall, the website’s design flows really well. It’s easy to find what you are looking for and you can easily get a window cleaning quote right from their website. Great work!
8. Window Cleaning (For Sale)
Right off the bat, you’re greeted with a nice big headline to draw the visitor’s attention in. In most cases, you only have about 5 seconds to capture their attention and suck them in – if you fail to do so, they’ll move on to a competitor.
But, something else you’ll find is that this website does two things really well. It answers visitors’ key questions and it has buttons throughout the website for when the visitor is ready to take the next step.
This is one of the most neglected parts when designing a website.
You build it to look good and address their questions/concerns, but your visitor never takes action because they don’t know where to go next.
Let’s talk about what this website does really well:
- It draws the visitor’s attention in with a large headline within 5 seconds of them landing on your website.
- This website addresses any of their key concerns and\or questions they need answered before they can make a buying decision.
- Contact information is visible and easy to find on any page.
- There are plenty of call-to-action buttons so the visitor can take action whenever they’re ready to get started.
- It looks great on mobile devices. There aren’t any hiccups or weird design flaws. This is critical because 60% of searches on Google come from mobile phones.
Let’s Reflect on Some Of These Window Cleaning Website Designs
What’s important when it comes to designing a website for your window cleaning business?
It comes down to a few things.
First, everything needs to be easy to find. This is especially true because people are looking for their answers as fast as they can.
They’re sifting through tons of different companies to find the best one; the one they trust most. If your website makes it difficult for them to find what they are looking for, I can almost guarantee they will leave immediately.
On the other hand, don’t get rid of the information for the sake of ‘simplicity.’ People have questions they need answers to before they can make a buying decision. If your website doesn’t answer those questions, they’ll move on to the next business.
Second, establish trust and credibility. As a window cleaning business, you need to establish trust from the very first second they land on your website. At the end of the day, you are trying to persuade someone that you are the more trustworthy business to invite into their home.
Not only that but if they don’t truly trust anybody, they’ll default to the question “who has the lowest prices” – and no one wants to play that game.
For credibility, you need to show off your accolades, testimonials, and experience. People want to hire someone with experience; someone who knows what they are doing.
They want to be sure that the business they choose won’t cause them any stress or headaches.
Just by sharing your testimonials and when you started your business, this is more than enough to establish much-needed credibility.
Third and finally, tell them what to do next! Too many websites focus solely on the design of their website and totally forget about the flow a visitor goes through before they ever make a buying decision.
After you’ve answered their questions and established trust, give them a button telling them exactly what they need to do to get started.
This could be a contact, free quote, or even a ‘schedule now’ button. Just give them something to do next.
Beyond what we talked about. Be sure to come up with something that represents your business well. And remember, try and use as few stock photos as possible.
Don’t overcomplicate this either, you don’t need to go out and buy a super expensive camera or hire someone, nowadays we have fantastic cameras in our phones.
At the end of the day, people appreciate when a business takes the time to capture photos of their work, so take a few minutes and grab a few photos.
If you have any questions about what we talked about in this article, shoot me a message, I’m always happy to help!